Why Study Companality?

Every organization has a culture. This combination of characteristics has a great many effects on the organization itself. Organizational culture:

  • Determines the customer experience;
  • Affects the type of customer / patron the organization attracts;
  • Establishes team morale and productivity;
  • Dictates the type of team member the organization attracts;
  • Creates the organization's reputation.

The culture within any organization has either been intentionally developed, or has come about through other factors. Usually, those cultures that have not been carefully planned and built are not beneficial.

Companality, then, is the process of developing intentional organizational culture. It will ultimately affect everything in the organization, from the highest echelon to the bottom line. Nothing is more crucial.